The global Athletic Footwear market is segmented on the basis of product type, users and geography. By product type, the global athletic footwear market is further categorized into four sub segments which include sports shoes, running and walking shoes, hiking and backpacking shoes and aerobic and gym wear shoes. By user, the market is segmented as men, women and kids. Geographically, the market is classified into North America, Europe, Asia Pacific and LAMEA. Asics and Puma are popular athletic footwear brands in Europe while, in North America, Skechers, New Balance and VF Corporation have a stronger presence.
Athletic footwear refers to footwear that are designed for sporting and other outdoor activities. Moreover, they are increasingly being used as casual and fashion footwear by people of all ages. The market offers a variety of footwear in different colors, designs and at different price points, to cater to the varying needs and purchasing power of consumers. The athletic footwear market is highly competitive with players making huge investments in marketing and brand building, to differentiate themselves and attract more number of players. There are numerous small players that offer stiff competition to the global athletic footwear giants, primarily in developing markets.
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Large population size coupled with rising disposable income and the increasing health and fitness awareness are amongst the major factors boosting the demand for high-end athletic footwear in developing markets. Increasing sales through online channel, innovative product launches and attractive marketing and promotional strategies followed by the companies are other factors that have fuelled the overall growth of the athletic footwear market. Increasing environmental concerns and rising prices of raw materials have emerged as the major challenges for the players operating in the market. However, the market is anticipated to unfold attractive business opportunities owing to changing consumer lifestyles and increasing penetration of online retailing.
Companies profiled in the report include Asics Corporation, Adidas AG, Puma SE, VF Corporation, Nike, Inc., FILA, Inc., New Balance, Inc., Skechers Inc., K-Swiss and Wolverine World Wide, Inc. Among the aforementioned companies, Adidas and Nike have a large number of retail outlets, a strong distribution channel and a large consumer base worldwide, making them the leading companies in the global athletic footwear market.
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