Whey proteins are isolates from whey, that is, a liquid created as a byproduct during cheese production. Whey is full of protein and is therefore used as dietary supplements. They consist of essential amino acid (EAC) and branched-chain amino acid (BCAA). These acids are absorbed by the body quicker as compared to others. Some of the advantages of protein intake are it helps in muscle recovery, helps in loosing unnecessary body fat, get muscle, and provide overall wellbeing.
The food consumed by us is mostly grown in farms where pesticides and chemicals are used at high levels in order to make them grow faster and ripe quicker than their natural speed. This, in turn, results in decreased nutritional value. In addition, today’s lifestyle is giving people less time to take care of themselves with proper food and fulfill body’s basic nutritional need. Whey protein comes into the picture in such situations. They are easy to carry and can be added in different regular food items such as pancakes, cakes, fruit salad, or can simply be consumed with milk and water. They are also available in different flavors.
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Fitness conscious and health conscious population is demanding more such products. Even medical professionals are advising people to consume whey proteins in order to fulfill the body’s basic protein need. These factors are acting as growth factors for the global whey proteins market. In addition, government support to spread the awareness of health and high demand from sports sector for proteins are also anticipated to boost the market growth.
On the basis of type, the global whey protein market is segmented as the concentrate, isolate, and hydrolysate. Concentrate type contains about 70 to 80% protein. Isolate type contains 90% or more of protein, along with less lactose and fat compared to concentrate type, and also lacks in beneficial nutrients. Hydrolysate type gets absorbed faster. It results in 28 to 43% greater spike in insulin levels than isolate.
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The U.S. and Europe are witnessing the highest demand in the market. Factors such as well-spread awareness regarding the consumption of protein in the daily diet, efforts by government and private firms are impacting the growth of the market in a positive way. This trend of market growth is followed by developing countries such as India, China, and South Africa.
Key players in the global whey protein market are Glanbia, Milk Specialties Global, Hilmar Cheese Company, Davisco Foods International, Inc., and Maple Island, Inc. By providing niche items in every type of whey protein along with protein bars and other essential supplements, companies in the market are attracting more people.
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