Energy drinks usually comprise stimulating items such as caffeine which provides mental and physical stimulations. These are non-alcoholic soft drinks that help in providing general fitness and freshness of mind. Energy food items are mainly made from protein sources such as eggs, milk, fruits, oats, or whey.
Increasing health awareness among the global population of all age is the major factor for the growth of the global energy food and drinks market. Energy consumable items such as beverage or food work as a supplement to the regular food or are more often preferred as ‘on go’ food. Energy food items such as protein chocolates, protein bars, biscuits and so on are experiencing high owing to the growing importance of fitness in the changing lifestyles. The daily routine of people is full of rush, hence such lifestyle consumes more time often leading to the lack of attention towards health. Energy drinks or food items are handy and are easily available to the people to consume at any time during the day. Though some scientists and fitness experts are negatively contributing to the growth of the market, people opting for artificial consumables will favor the growth of the global energy food and drinks market in the near future.
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The global energy food and drinks market is segmented on the basis of its sources, end-users, and regions. Based on the sources, the global energy food and drinks market is segmented as caffeine, guarana, taurine, B vitamins, ginkgo biloba, ginseng, L-Carnitine, antioxidants, sugars, and others. On the basis of drink types, the global market is segmented as alcoholic energy drinks and non-alcoholic energy drinks. Based on the end-users, the global market is segmented as kids/teenagers, adults, and geriatrics.
The global energy food and drinks market is segmented regionally into the United States, Africa, Asia Pacific, Latin America, the Middle East, and Europe. Owing to the growing population, Asia Pacific is anticipated to show great potential to grow in future. The United States and Europe are the leading market players due to increased awareness of fitness, the efforts from government and private organizations to make nation healthy, and modern and busy lifestyle.
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Some of the major players dominating the market are Red Bull GmbH, Hansen Natural Corp., Nestle, PepsiCo, Glanbia Nutritionals Ltd., and The Coca-Cola Company. These key companies are finding different ways to make the energy food and drinks market more attractive by providing tasty, healthy energy drinks and food.
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